• Aveeno Dermatologist Recommended for over 60 Years
• Dermatologist Recommended for over 60 Years
• Infuses and Enriches with Essential Moisture
• Nourishing Wheat Complex
• Proven to Nourish Dry, Damaged Hair

Aveeno Nourish+ Moisturize Shampoo

Nourish dry, damaged hair back to life in just 3 washes.*

This shampoo does much more than nourish and cleanse, it bathes the driest hair with a fusion of gentle conditioners and moisturizers. Scientific studies show that just 3 washes help repair damage, and provide strength, softness and shine. And in a clinical study, 92% of women thought their hair was more moisturized after just 3 uses.

*Nourish+ shampoo and conditioner system.

Active Naturals Wheat Complex

Targets and fortifies the weakest part of the hair.

Wheat protein has long been used in hair care products. Aveeno scientists have identified an optimal blend of wheat protein and wheat germ oil that harnesses the benefits of wheat, and allows products containing this blend to target damaged areas of hair. This unique formula has been proven to restore the three elements that give life to hair strength, softness and shine, in just three washes.

About Aveeno

From humble beginnings in 1945, the story of the Aveeno Brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty.

Indulge in silky, healthy, more manageable hair. Infused with Hydrating Oat Protein and Nourishing Wheat Complex, this exclusive Active Naturals formula is scientifically proven to nourish dry, damaged hair back to life in just three washes. Cleanses while deeply conditioning for incredible softness and smoothness. Designed to target the areas of your hair where you need moisture the most. Developed by our expert team of scientists and a leading stylist, our Active Naturals formulas harness the power of nature and science for beautifully healthy looking hair. Gentle on colortreated hair.