Auburn for your hot spot? Red means go there. Award-winning betty™ products are specially formulated color dyes for the hair down there. Finally! Gray? No way! AUBURN betty™ says never a dull moment. Safe, no drip formula with natural ingredients. Want a red-hot secret? Get your betty ready!™

The Auburn Betty Pubic Hair Dye Kit dyes "the hair down there" a go-there red. Included in each box is a complete kit for 1-2 (or more!) applications of hair dye. Each application lasts 4-5 weeks and safely keeps all of your hair the color you want it to be.Totally natural looking!

Introducing the first safe color specially formulated for the hair down there. Colors naturally, covers gray, and enhances to match your glorious locks above. This easy-to-use, no-drip formula gives you the perfect finishing touch, and makes the "hair down there" as au natural as ever! From now on, when you highlight or color your hair, don't forget your Betty color!

I hadn’t planned on starting a cosmetics company. But sitting in a hair salon in Rome a few years ago, I made a discovery. As I saw women leaving the salon, I couldn’t help noticing that some would linger by the door. After a few minutes, their colorist would come back with a little paper bag, hand it to them and send them cheerfully on their way.

When I inquired about this mysterious ritual, the receptionist said: “Per sotto, per farli combaciare,” meaning: “For the hair down there...to make it match.” I thought," How genius... A home coloring kit for the hair down there!” I knew there were no specialized products like this in America.

Obviously, all blondes in the world want to be true blondes. Redheads and dark-haired women, their natural true color, too. I couldn’t get the idea out of my mind.

Sophisticated women, who spent time and lots of money getting their hair color just right, had no solution for coloring the hair down there. They were totally overlooking this crucial beauty area. We even found blondes who had tried to do it themselves using off-the-shelf products with terrible results. It was clear women (and even some men!) were desperate for a product like this.

Over the next two years, I worked with our manufacturer to perfect a product that would address this need. I even consulted a toxicologist to make sure that the formulation we were creating would be safe to use near this sensitive area.

It’s been quite a journey. But I’m thrilled to be sharing my discovery of our easy-to-use bettyTM colors with you. We call them BLONDE betty, BROWN betty, AUBURN betty and BLACK betty.

I also came up with a hot pink color not just for special occasions - our FUN betty. Response has been so terrific that we’re already working on more fun betty colors. When they’re here, we’ll be delighted to let you know.

Developing this product has already led to more discoveries and more products are on the way.

I think of betty beauty as a company specializing in beauty secrets - products not on the market that solve beauty problems or just make us look and feel great.

Auburn Betty Color Kit

Auburn for your hotspot? Red means go there.

Finally, the first safe color for the hair down there. Gray? No way! AUBURN betty says never a dull moment! AUBURN betty color for the hair down there naturally colors, covers gray and brightens to match your glrious locks above.

Follow the easy directions for safe color. Natural looking. No mess. No drip. Use it every time you color! Want a red-hot secret?

Each kit includes everything you'll need to lighten and color!

Why is betty safer than regular hair dyes?
Our betty color kits are specially formulated for the hair down there and include natural ingredients such as elder flower, cherry bark, chamomile, comfrey, black walnut, rosemary and aloe as well as special conditioners not found in current hair color dyes. Our safe no-drip crème formula ensures that when used correctly, betty color won’t run into your sensitive area. Betty does NOT contain PPD or ammonia. Remember to follow instructions
and apply to Safe Zone only.

How often should I use this product?
Betty can be used frequently. Most men and
women color their hair down there when they
color their head hair, usually every 3-4 weeks.
Reapply leftover color if you need a boost.

How many applications are in each kit?
Each betty kit has about 1-2+ applications
(depending on how much betty there is!)

What if I want to go back to my original color?
No problem. Just use the betty kit that most
closely matches your original color
(AUBURN betty, BLACK betty,
BROWN betty or BLONDE betty).

What if the color stains my skin?
Betty color can be easily removed from the skin
with a soapy washcloth. Before coloring, apply
petroleum jelly around the outside of the hair line to help prevent staining.

Will the color rub off?
No. Even perspiration and physical activity
will not affect betty colors.

Can anyone use betty?
Yes, betty works well on all hair types.
No matter how dark or coarse the hair,
betty will color all types of hair.

Can men use it too?
Yes. Many men want to cover grays down there
too. Men love betty and how safe it is! They also like to use betty on their beard and chest hair.

Betty products are specially formulated to prevent any irritations and have natural ingredients like Elder Flower, Cherry Bark, Chamomile, Comfrey, Rosemary and Aloe
Betty products are not tested on animals
Betty products do not contain Ammonia or Parabens. (Black/Brown/Auburn colors contain the lowest % of PPD than other dyes on the market.)
Betty products have 1-2+ applications in each kit. (depending on how much betty you have)
Betty products can lighten even the darkest hair with our special no-drip formula.
Betty customers love to use our products to touch-up roots and men use it for facial and chest hair too!